The trailer for Lovely Molly, the new film from Blair Witch director Eduardo Sánchez

More close-up crying from the found footage pioneer

Since pretty much inventing the found footage horror genre with The Blair Witch Project back in 1999, Eduardo Sánchez has been keeping kind of a low profile, with only a couple of (poorly-received) horrors to his name. The trailer for his newest venture, Lovely Molly, aims to change all that, bringing Sánchez (and the Blair Witch production team) back to the fore: 'From the filmmakers that started it all comes a new vision of evil that will redefine horror once again.'

So what's new? For a start, hardly any of the trailer is composed of 'found footage' - we see lead actress Alexandra Holden holding a camera now and then, but very little of her footage makes it into the trailer. We can also see that Sánchez has retained his eye for a striking image - creepy cellars, somnambulistic figures and close-up hysterics are all recognisable tropes that fuelled a thousand Blair Witch parodies, and he's even managed to display his ability for creating a snazzy logo one more time (although whether Lovely Molly's horse-head dagger will become as recognisable as the Blair Witch stick man remains to be seen).

Have a look at the trailer below, and see if you think Molly can cut it in a post-Paranormal Activity world.