Red State survey reveals loss of morals in UK
- Niki Boyle
- 29 September 2011
A questionnaire issued to promote Kevin Smith's Republican-skewering horror flick has interesting results
Kevin Smith is well-known for baiting controversy - his apocalyptic comedy Dogma drew masses of complaints for its depiction of a shallow Catholic church, while latest release Red State focuses on a group of serial-killing Christian fundamentalists. However, this negative attitude towards traditional morality seems to be working in his favour - a recent survey commissioned to measure the morality of UK audiences (as a means of promoting Red State) has uncovered that a quarter of Brits believe there is no consequence to be suffered for living an immoral life.
The survey, which was carried out on 1240 members of the public from across the UK, concluded that inhabitants of Northern Ireland were the most moralistic, with citizens of Belfast in particular declaring that they generally try to lead a good and honest life (especially when compared with Newcastle, who came last in that particular category). This could be partly down to their religious lifestyle - in Northern Ireland as a whole, only 39% said they did not go to church, compared with Sheffield, where only 10% said they did. Across the whole of the UK, 79% of respondents said they never go to church.
In Scotland, Edinburgh scored pretty highly in the morality stakes, sharing company at the top of the table with Norwich, Brighton and Belfast. Less than an hour along the M8, Glasgow was grouped amongst the least moral cities polled, along with Newcastle and Sheffield.
A split across generational and gender lines was also notices, with only 33% of 16–24 year olds saying they lived life according to a strict moral code, compared to 90% of those aged 55+, and with women feeling guiltier about their sins than men. Almost half of Brits have pulled a sickie at work; almost a quarter have cheated on a partner and a third admit to having stolen something.
Red State will be on general release from Fri 30 Sep.