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Smoking to be axed from Disney films

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Disney is poised to axe smoking from films aimed at family audiences and will also ‘discourage’ its portrayal in films released under the Touchstone and Miramax brands. Chief executive Robert A Iger made the announcement in a letter to US congressman Edward Markey, who described the move as ‘groundbreaking’. He added: “Now it’s time for other media companies to similarly kick the habit and follow Disney’s lead.”

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